Christensen Orthodontics
Discover how I elevated Christensen Orthodontics' brand and digital presence, creating a modern, user-friendly website that highlights their orthodontic expertise and patient care.
Branding Christensen Orthodontics
Learn how I transformed Christensen Orthodontics into a brand with pride.
The Logo
Sometimes finding inspiration can be difficult, but with Christensen Orthodontics, I found it quickly. I love to incorporate text elements into logos, but I don’t want to make them too obvious either. Christensen orthodontics offers Invisalign©️, which is their largest needle mover. I knew that I wanted to include that in their logo. And while literal logos can be great, what I really tried to find was to strike a balance. What I landed on was a logo that takes the C from Christensen and almost mimics what an Invisalign©️ retainer case looks like. I used gradients to convey an image of warmth and friendliness.
Designing for the Web
After the branding assets were completed, I started designing the website, from creating color swatches to picking out fonts, designing the buttons, links and various components & modules.
Style Guide
The style guide is fleshed out to have everything one could ever wish for to make sure it’s future proof and supports the growth of the website. It has buttons in primary and secondary colors as well as variants for both desktop and mobile. Colors in all brand colors and a few swatches for those as well as typography with all heading sizes and text styles.
Components
After the style guide was completed, I set off to design the components that would make up the website. These components would be stackable and would formulate each page on the site going forward. Modularizing the design into reusable components makes development efficient and easy.
Project Milestones
See how the project of elevating Christensen Orthodontics to new heights progressed.
- August 15, 2023
Project Kickoff & Brief
Initiated the project with a detailed briefing, gathering requirements, and setting clear goals for Christensen Orthodontics’ brand and website redesign.
- August 31, 2023
Moodboard & Logo Concepts
Presented initial design concepts, showcasing new visual direction for the brand
- September 15, 2023
Branding Finalized & Wireframes Complete
Finished branding with a brand book and completed wireframes to showcase the build of the new website.
- October 27, 2023
Full Website Design Completed
Full website design completed in Figma. Presented and approved by practice.
- November 15, 2023
Development Complete
The design was handed off to our in-house Wordpress developer who then developed it into a fully functional website. Prelaunch checks were completed prior to launch.
- November 29, 2023
Launch 🚀
Website and new brand goes live.
Tools of the Trade
Top design and development tools were used to create this beautiful, high-quality website.
Collaborative design tool for creating user interfaces, prototypes, and real-time teamwork.
Powerful vector graphics editor for designing logos, icons, and scalable illustrations.
Versatile image editing software for photo manipulation and digital art creation.
Get In Touch
Have questions or ready to start your project? Reach out and let's discuss your vision. I'm here to help bring your ideas to life with creativity, precision, and dedication.
- Personalized Solutions: Tailored designs to fit your unique needs and goals.
- Prompt Responses: Quick replies and efficient communication throughout the process.
- End-to-End Service: Comprehensive support from concept to launch and beyond.