Hillstead Orthodontics

Discover how we revamped Hillstead Orthodontics' digital presence, creating a user-friendly website that highlights their expert orthodontic services.

Enhancing User Experience

Hillstead Orthodontics faced challenges with their old website, particularly with the difficulty of finding contact information and the lack of detailed service descriptions. To address this, I streamlined the menu, limiting it to a few top-level links with nested pages. Key elements such as contact and appointment request buttons were highlighted for better visibility. The entire website is optimized for accessibility, including screen reader compatibility, alt tags for all images, and full usability with keyboard navigation.

  • Visual and Branding Refresh

    In the redesign, I emphasized Hillstead Orthodontics' brand colors to ensure a cohesive experience throughout the site. Sans serif fonts paired with graphical elements like zig-zag lines were used to highlight important keywords, creating a friendly and playful image. To convey a warm and welcoming family feeling, different hues of blue were employed, complemented by modern geometric shapes to maintain a contemporary look.

  • Responsive and Mobile-Friendly Design

    Creating a responsive and mobile-friendly design was crucial, given that 80% of traffic comes from mobile devices. Ensuring that both desktop and mobile experiences were polished, I focused on efficient use of screen real estate on smaller displays without making the site feel cramped. On mobile, buttons and input elements were enlarged to make them easier to interact with using fingers. This approach ensures a consistent and user-friendly experience across all devices.

Tools of the Trade

Technology

Top design and development tools were used to create this beautiful, high-quality website.

  • Collaborative design tool for creating user interfaces, prototypes, and real-time teamwork.

    Figma Logo
  • Powerful vector graphics editor for designing logos, icons, and scalable illustrations.

  • Versatile image editing software for photo manipulation and digital art creation.

Get In Touch

Have questions or ready to start your project? Reach out and let's discuss your vision. I'm here to help bring your ideas to life with creativity, precision, and dedication.

  • Personalized Solutions: Tailored designs to fit your unique needs and goals.
  • Prompt Responses: Quick replies and efficient communication throughout the process.
  • End-to-End Service: Comprehensive support from concept to launch and beyond.